Brand Assets

A new identity, engineered for the future

The fundamental building block of our design system

At the core of our identity is the square, a fundamental building block of our design system and a signature brand symbol. Together with deconstructed letterforms, it expresses dynamic movement and evolution, representing innovation that scales from the molecular level to real-world impact.

Highlighted in orange, the square reflects our challenger mindset: adaptive, modular, and continuously evolving. With this renewed identity, NanoH2O sets new standards and unlocks new possibilities in global water solutions.

  • Symbolism
    • Innovation and transformation from the molecular level to large-scale impact
  • The Orange Square
    • A bold, adaptive brand accent
    • Our distinctive brand marker
    • Modular & dynamic
  • The Deconstructed Letterforms & Squares
    • Evoke dynamic movement and evolution
    • Fundamental building block

Logo

The deconstructed letterforms, together with the squares, evoke dynamic movement and evolution. They symbolize innovation and transformation from the molecular level to large-scale impact.

Colors

The orange square becomes our distinctive brand marker as a challenger in the industry. It moves, grows, and adapts within a visual system that is modular and dynamic.

  • #FF6727

    The core brand color is used as a purposeful accent in layouts to reinforce brand recognition.

  • #252729

    Secondary colors enhance and reinforce the core brand color while creating a distinctive look and feel.
    They strengthen brand recognition and communicate technical expertise across all materials.

  • #E6EDF7
  • #B0BDD1
  • #505D70
  • #FFFFFF